Services
Strategy that Survives the Real World.
Expert support and mentorship for Enrollment,
Marketing & Communications, and Development teams
You don’t need another slide deck that gets lost in your Google Drive. You need a partner who understands that even the best-laid plans are useless if they never make it off the screen and into the school.
I partner with Heads of School to ensure their external-facing teams have the strategy, confidence, and support they need to succeed.
Whether you have a new Director who would benefit mentorship, or a seasoned team that needs a fresh perspective, I bridge the gap between your school’s goals and the daily execution required to meet them.
I don’t offer cookie-cutter solutions because I know that what works for a boarding school in New England won’t work for a day school in the Caribbean. We start with your data and your culture, and we build
a plan you and your team can actually execute.
Mentorship for Department Leaders
Build capacity, not just plans.
Even the most talented directors of enrollment, marketing, or development can struggle without a sounding board. I provide the specific subject-matter mentorship that a Head of School often doesn’t have the time (or specific background) to offer.
Thought Partnership: Regular virtual meetings to troubleshoot challenges and set priorities.
“Managing Up”: Using my experience as an administrator and trustee to help directors prepare data and presentations that the Board will actually understand and appreciate.
Team Calibration: Helping leaders assess their own departmental structure and bandwidth.
Enrollment Management & Marketing Strategy
Find the right families and keep them.
Sustainable enrollment isn’t just about “putting butts in seats.” It’s about finding the right families and keeping them. I help your team build proactive systems that take the panic out of admissions season.
Enrollment Assessments: A candid audit of your funnel, from inquiry to enrollment.
Retention Strategy: Identifying why families leave and building systems to keep them.
Value Proposition Refinement: Clarifying your message so prospective families instantly understand not just what you teach, but who their child will become.
Data Analysis: Turning your confusing spreadsheets into actionable analysis.
Community & Volunteer Engagement
Turn the energy into an asset.
Strong fundraising is the result of an engaged community. I help your development team look beyond the next appeal letter to assess how you are actually connecting with your stakeholders — and how to do it better.
Volunteer Program Design: Structuring parent associations and volunteer pools that add value to the school without burning out your staff.
Community Engagement Assessment: Evaluating your current events and touchpoints to ensure they are actually building community, not just filling the calendar.
Alumni Engagement: Simple, scalable strategies to bring alumni back into the fold.
Strategic Communications & Crisis Readiness
Sharpen your narrative. Plan for the unexpected.
I bring my journalism and public relations background to the table to audit your current channels, distill your value proposition, and build the crisis communications playbook you need. From foundational messaging frameworks to readiness planning, I ensure your team is prepared to communicate with precision before a situation arises.
Marketing & Communications Audits: Reviewing your current channels, tactics, budget, and messaging to ensure you are reaching the right people with the right frequency.
Messaging Frameworks: Distilling your school’s unique value proposition into clear, consistent language for your website, marketing materials, and campaigns.
Crisis Communications Playbooks: Developing clear protocols and decision trees so your team knows exactly what to do when things go wrong.
Fractional Leadership & Interim Support
Veteran leadership without the full-time headcount.
For schools in transition or those needing veteran leadership without the full-time headcount, I offer fractional marketing and enrollment leadership. This is a “roll-up-the-sleeves” partnership where I act as a member of your senior team.
Note: To ensure the highest level of service, I only take on one fractional client at a time. Please inquire for current availability.
How We Work Together
I often say that I don’t live well in the world of ambiguity.
Whether it’s a 6-month retainer or a comprehensive audit,
our engagement will have clear deliverables and a distinct finish line.
It’s my job to shepherd us through the process
and ensure we stay on track and on target.
The Discovery
We drink coffee and discuss the real issues, not just
the symptoms.
The Deep Dive
I interview constituents, review your data, and ask the uncomfortable questions.
The Plan
I deliver a candid assessment and a practical roadmap.
The Partnership
I ensure your team has the tools to own the execution, offering support as they turn the plan into action.
Ready to GET STARTED?
Let’s schedule a time to talk about your school’s specific needs.